Workspace with research materials, notes and a laptop
Marketing Insights & Perspectives

Ideas, Analysis & Perspective for Business Growth.

Explore ideas, practical strategies, and informed perspectives on the forces shaping business today. From marketing and technology to industry developments and emerging opportunities, Creative Holdings shares insights to help business owners and leaders make informed decisions and plan for what's next.

Felicia 'the Creative' Sherrod Felicia 'the Creative' Sherrod

Finish Strong. Stay Visible. Build What's Next.

Congratulations on making it to the final stretch of 2026! As the year winds down, now is the time to celebrate your progress, explore new opportunities, and prepare your business for what's next. From year-end marketing campaigns and seasonal promotions to customer engagement and strategic planning, discover practical ways to stay visible, finish strong, and position your business for growth in 2027.

Read More
Felicia 'the Creative' Sherrod Felicia 'the Creative' Sherrod

You Cannot Out-Market a Bad Customer Experience

You cannot out-market a bad customer experience. When negative reviews, inconsistent service, and operational problems begin driving customers away, more advertising isn't the solution. Explore how businesses can identify patterns in customer feedback, improve staffing and operations, protect their reputation, and build a stronger foundation for sustainable growth.

Read More
Felicia 'the Creative' Sherrod Felicia 'the Creative' Sherrod

What July 4th Weekend Teaches Businesses About Holiday Planning

Should your business stay open or close for a holiday? Using July 4th weekend 2026 as an example, explore how restaurants, retailers, and other businesses can evaluate holiday operations, communicate special hours, improve local search visibility, and help customers find accurate information across Google, Bing, social media, and booking platforms.

Read More
Felicia 'the Creative' Sherrod Felicia 'the Creative' Sherrod

What’s Changing for Restaurants & Bars in 2026?

Downtown Minneapolis and Saint Paul are experiencing different hospitality challenges and opportunities in 2026. Explore how changing foot traffic, consumer spending, tourism, and customer expectations are reshaping restaurants and bars—and what businesses can do to attract customers, communicate value, and encourage repeat visits.

Read More
Felicia 'the Creative' Sherrod Felicia 'the Creative' Sherrod

Email Marketing Isn't Dead. Your Audience Strategy Might Need Work.

Email marketing isn't dead, but sending the same message to every customer isn't an effective strategy. Discover how audience segmentation, customer behavior, purchase history, and personalized communication can help businesses build stronger relationships and improve email marketing performance.

Read More
Felicia 'the Creative' Sherrod Felicia 'the Creative' Sherrod

Q4 2025 Business Outlook: Industries That Drove Growth & Opportunity

Which industries drove economic growth in the final quarter of 2025? Explore how wholesale trade, technology, healthcare, and retail performed, what shaped the business landscape, and what these trends reveal about opportunities for business owners entering 2026.

Read More