We launch full-scale marketing from the inside out.
A high integrity marketing and business growth firm for companies tired of promotional fluff.
Our Integrated Approach
Built for Growth.
Structured for Sustainability.
Sustainable business growth requires more than marketing. We bring strategy, communications, operations, people and resource development into alignment to help organizations strengthen their foundations and prepare for what's next.
01 / STRATEGY
Marketing Strategy &
Systems Architecture
Aligning marketing, digital infrastructure
and business technology to support
measurable growth.
We evaluate your market position, customer experience, digital assets and technology infrastructure to develop an integrated marketing strategy. By aligning your systems, data and campaigns, we help turn visibility into measurable business growth.
- Marketing & brand strategy
- Website & digital optimization
- CRM, POS & data infrastructure
- Advertising & customer acquisition
- Analytics & revenue measurement
02 / COMMUNICATIONS
Strategic Communications &
Content Development
Building consistent messaging that
connects leadership, teams, customers
and community stakeholders.
What your organization says matters as much as how it reaches people. We develop messaging frameworks that align leadership, staff, customers and stakeholders. From sales presentations and public messaging to evergreen content, we help organizations communicate clearly and consistently.
- Brand messaging & voice
- Internal & external communications
- Sales narratives & presentations
- Content strategy & editorial planning
- Stakeholder & public communications
03 / OPERATIONS
Operational Workflows &
Team Development
Strengthening daily operations,
staff performance and repeatable
processes that support expansion.
Growth places new demands on daily operations. We assess workflows, improve service delivery, document processes and support hands-on staff development. The result is a more organized business with stronger accountability and less dependence on the founder.
- Workflow assessment & improvement
- Staff training & development
- Service delivery optimization
- Performance tracking
- Process documentation
04 / PEOPLE
People, HR &
Compliance Infrastructure
Building the people systems,
organizational structure and
policies necessary for growth.
As organizations expand, their people and internal structures must evolve. We support organizational design, hiring systems, employee onboarding, policy development and coordination with qualified compliance professionals to help businesses build responsible, sustainable workplaces.
- Organizational structure & roles
- Hiring & onboarding systems
- HR policy development
- Compliance coordination
- Workforce development
05 / RESOURCES
Funding Strategy &
Resource Development
Connecting organizations with
funding opportunities, partnerships
and resources that support growth.
Access to resources can determine whether a business or nonprofit can move forward. We help organizations assess funding readiness, identify potential opportunities, develop partnership strategies and prepare compelling presentations that communicate their value to funders and stakeholders.
- Funding readiness assessment
- Grant & resource research
- Partnership & sponsorship strategy
- Funding presentations & narratives
- Resource development planning
Your Next Stage of Growth Starts With a Conversation.
Whether you're building a business, leading a nonprofit or preparing your organization for expansion, let's identify the strategy, systems and resources you need to move forward.
LET'S TALKGreat Ideas Need the Right Infrastructure to Grow.
Too often, businesses invest in advertising, websites, social media, or new technology without first addressing the business foundations responsible for producing results.
Increased visibility can create demand, but demand alone does not guarantee profitability, customer satisfaction, or organizational stability.
Creative Holdings was established to help bridge the gaps between business ambition and the systems required to support it. We examine the connections between products, pricing, customer access, market positioning, communications, and operational capacity.
Business Experience Shapes Better Growth Strategies.
Building a business requires more than marketing knowledge. It requires an understanding of how strategy, operations, technology, people, and resources work together.
Creative Holdings brings together experience in entrepreneurship, public-sector leadership, organizational development, and strategic marketing to help businesses make informed decisions and build for long-term growth.
Felicia Sherrod
Founder, Creative Holdings LLC
Felicia Sherrod is a marketing and communications executive, entrepreneur, and business strategist with experience spanning public-sector leadership, business ownership, digital transformation, and organizational growth. Her background includes marketing leadership with the State of Minnesota, founding and operating an independent retail art gallery, and advising businesses and community organizations on brand development, communications, and business growth.
Growth Built Through Partnership.
“Working with Creative Holdings has been about much more than marketing. Over the past three years, Felicia has become an extension of our team, helping us strengthen our brand, improve how we communicate, and build the systems needed to support our growth. She takes the time to understand our mission, our people, and the communities we serve. As T.O.N.E. U.P. continues to grow and build new partnerships, having that level of strategic support has been invaluable.”
Build the Business Behind the Brand.
Strong businesses are built through informed decisions, connected systems, accountable execution, and the ability to adapt as conditions change.
Rooted in Saint Paul. Connected Across Minnesota.
Explore the state's Economic Development Regions to understand the communities we serve, or discover the industries shaping business growth throughout the state.
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7-County Twin Cities
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Counties in This Region- Anoka County
- Carver County
- Dakota County
- Hennepin County
- Ramsey County
- Scott County
- Washington County